GoPro Reduces Hundreds of Employees of the Drone Division

GoPro is reportedly planning to lay off about 200 to 300 employees this week. The majority of them are known to come from the high division, the part of the company responsible for Karma drones. This news is known from the e-mail sent by management to its employees. The company revealed plans to lay off employees under the pretext of restructuring business.

“This decision was made to align the company’s resources with business needs,” the company wrote.

GoPro Reduces Hundreds of Employees of the Drone Division

Sources in the company also mentioned that employees affected by the termination of employment would discharge, although still getting paid until February 16, 2018.
Product diversification does not seem to be able to influence GoPro business. Sales of Karma drones that had been hit by various crises since the beginning of the crisis did not match the expectations of the company.

Techcrunch reported a number of cases had colored the emergence of drones since the initial Karma prime. GoPro had decided to withdraw Karma drone sales due to battery problems that triggered the drone suddenly crashed while flying.

After making improvements, GoPro ensures Karma can resell in February 2016.
However, the return of the Karma drone was a bitter pill for GoPro because its DJI rivals have introduced Mavic Pro and Spark drones to the market. DJI even reportedly is preparing a collaboration with 3DR drum California to block GoPro.